Lil’ Fruity is more than a brand... It’s a personality.
I was born in California, my family and I moved to Autlán, Jalisco in 2007, and came back to the U.S. in 2017. Growing up between two cultures shaped how I see the world and how I do business.
I’ve always had that entrepreneurial mindset. At 11, I was going door to door selling mini donuts and keychains. By 13, I was working as a grocery store bagger, and by 17 I had my first “real” job. Connecting with people and creating something of my own has always been in me.
At 12 I came out to my parents, and was lucky to have their support. That freedom to be authentic is a huge part of what Lil’ Fruity stands for.
One thing I love about the community is that we can turn anything into a joke and that energy lives in this brand.
It’s fun, it’s expressive, and it doesn’t take itself too seriously… but the vision behind it is real.